Six Steps for Building a Successful Storytelling Strategy


Engaging stories can help to connect people to your company. Through your stories, you can establish trust. People can learn what your company values and how you do business. In today’s marketplace, the most successful companies are the ones that create a brand image that their customers can identify with and relate to directly.

Whether your organization is new to storytelling or if you want to take it to the next level, here are some tips for creating a winning strategy:

1. Look at what you’re already doing. Analyze your various content channels. Where is your company’s content being disseminated and how often? Are you telling stories on any of your content channels? Is anyone clicking through to read them? Look at what’s working and expand on those positive results.

If you have stories posted that no one is reading, take the time to analyze the content. Are you sharing engaging and emotionally-resonant stories? Are you sharing new information? Are you motivating and inspiring the reader with content that they might want to act on or share?

Read the full blog post here.

Stories Sell. Are You Telling Your Company’s Story?


How well are you telling your company’s story? How often do you update your clients on your new services? When do you tell people about your successes?

In the current marketplace, ads aren’t enough. Facebook posts aren’t enough. Twitter isn’t enough. For the best results, these pieces should work together with an integrated storytelling strategy.

Stories sell. Companies like Hurley (owned by Nike), Google, Starbucks, and Boeing use strategic stories to build brand loyalty, promote their products, and share their company’s mission and vision.

Your company should be using storytelling (both print and video stories) to communicate core corporate values, to highlight your products and services, and to let people know about all the ways that your organization gives back to the community.

Storytelling should be part of your company’s overall marketing and communications strategy, but it should also involve every member of your organization. As you plan for 2017, think about how you can integrate a storytelling culture into the way that you do business.

Learn six corporate storytelling best practices to get started at read the full blog post.

Raise More Money with Creative Content (Onsite Training)

content meeting

Creative content has become a critical part of doing business. How well are you telling your organization’s story?

Whether your goal is to motivate your current donors, reach out to new donors, or secure grant funding, you need stories that convey the impact of your programs and services. If you’re not telling stories, you’re leaving money on the table.

In this one-day training, your team will learn:

  • Best practices for developing stories that inspire and motivate donors.
  • How to find and identify compelling stories.
  • How to plan an annual editorial calendar and production schedule.
  • How to track and evaluate how well your stories are performing.

Willona Sloan has several years of experience as a writer and content developer working with nonprofit organizations. Learn more about how to create a content culture at our organization.

Contact Willona about bringing this training to your organization.