The only consistent rule with social media is that it’s always going to change. Even tried-and-true brands like Facebook continue to evolve. Here are some exciting new social media trends and tools that can help your business stay socially relevant.
1. Live Video Streams
Facebook Live, the live-stream, real-time video feature, offers an excellent way to take your engagement up a notch. Use it for live events like performances or speaker presentations; host a townhall and instantly respond to questions online; or give viewers a behind-the-scenes tour. Facebook Live is also great for demos, workshops, and man-on-the-street interviews. You can go live for up to 90-minutes. Get tips for going Live here.