Six Steps for Building a Successful Storytelling Strategy


Engaging stories can help to connect people to your company. Through your stories, you can establish trust. People can learn what your company values and how you do business. In today’s marketplace, the most successful companies are the ones that create a brand image that their customers can identify with and relate to directly.

Whether your organization is new to storytelling or if you want to take it to the next level, here are some tips for creating a winning strategy:

1. Look at what you’re already doing. Analyze your various content channels. Where is your company’s content being disseminated and how often? Are you telling stories on any of your content channels? Is anyone clicking through to read them? Look at what’s working and expand on those positive results.

If you have stories posted that no one is reading, take the time to analyze the content. Are you sharing engaging and emotionally-resonant stories? Are you sharing new information? Are you motivating and inspiring the reader with content that they might want to act on or share?

Read the full blog post here.

Raise More Money with Creative Content (Onsite Training)

content meeting

Creative content has become a critical part of doing business. How well are you telling your organization’s story?

Whether your goal is to motivate your current donors, reach out to new donors, or secure grant funding, you need stories that convey the impact of your programs and services. If you’re not telling stories, you’re leaving money on the table.

In this one-day training, your team will learn:

  • Best practices for developing stories that inspire and motivate donors.
  • How to find and identify compelling stories.
  • How to plan an annual editorial calendar and production schedule.
  • How to track and evaluate how well your stories are performing.

Willona Sloan has several years of experience as a writer and content developer working with nonprofit organizations. Learn more about how to create a content culture at our organization.

Contact Willona about bringing this training to your organization.