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Corporate Storytelling: 10 Ways to Find Your Story

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This is the second post in the three-part storytelling series. To learn about why your company should be investing in its storytelling strategy, please read the first post.

Now that you’re onboard with storytelling, it’s time to think about how to generate the best stories to tell.

Without even realizing it, you have a wealth of content that will serve your strategy. Start developing a year-long editorial calendar by looking at the different buckets where you can develop content.

Find out 10 topics every company can use to develop a storytelling strategy. Read the full blog post.

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Stories Sell. Are You Telling Your Company’s Story?

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How well are you telling your company’s story? How often do you update your clients on your new services? When do you tell people about your successes?

In the current marketplace, ads aren’t enough. Facebook posts aren’t enough. Twitter isn’t enough. For the best results, these pieces should work together with an integrated storytelling strategy.

Stories sell. Companies like Hurley (owned by Nike), Google, Starbucks, and Boeing use strategic stories to build brand loyalty, promote their products, and share their company’s mission and vision.

Your company should be using storytelling (both print and video stories) to communicate core corporate values, to highlight your products and services, and to let people know about all the ways that your organization gives back to the community.

Storytelling should be part of your company’s overall marketing and communications strategy, but it should also involve every member of your organization. As you plan for 2017, think about how you can integrate a storytelling culture into the way that you do business.

Learn six corporate storytelling best practices to get started at read the full blog post.

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5 Coffees We Love From Coava Coffee

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image courtesy Coava

Portland’s Coava Coffee Roasters has gained a reputation as a local favorite around town, and even launched into the national scene when their coffee shop featured on Jerry Seinfeld’s endearing series Comedians in Cars Getting Coffee. During the episode, Seinfeld took Portlandia star Fred Armisen to this quintessentially Portland café for a little coffee talk.

How good is their coffee? Really, really good. Coava’s sustainably grown coffees come from Latin America and Africa and are produced and processed with care. Whether you visit their two locations in Portland, or buy beans online, here are five of the best Coava coffees to check out.

Read the full article at Paste.

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Take 5: Coffee in Downtown Toronto

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Toronto is a vibrant, multicultural city full of art and adventure. There’s a lot to see, but exploring a new city can be hard work. Sometimes, all you want to do is chill by a window and sip a cup of coffee. Do it. You can take in the sights with some of the city’s best coffee at these downtown cafes. From west to east, here are five specialty coffee spots to check out.

Read the full article at Paste.

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9 Coffee Subscription Services for the Home Barista

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Turntable Kitchen’s coffee and record subscription

Do you want amazing coffee in your mailbox? I certainly do. Several excellent specialty coffee roasters can make this dream a reality. There are a lot of good options out there, but which companies offer the best value, variety and home brewing experience?

Here are nine specialty coffee subscription services that will deliver delicious coffee and also help you step up your home barista skills. From single origin coffees to blends, I tried them all. The services range in price and frequency but quality is the key across the board.

Read the reviews at Paste magazine.

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10 Cool Indie Coffee Shops from Coast to Coast

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Photo via Sawada

It’s an exciting time to be a coffee addict. Across the country, independent coffee shops are changing the coffee game. As much as people enjoy the convenience and predictability of some major chains, indie coffee shops can provide a more creative approach to coffee.

Some indie shops roast their own beans onsite, or buy their beans from small local businesses that work directly with coffee farms in a sustainable supply chain. With increased room for flexibility, they can offer more single origin coffees, change up their menu and experiment with different brewing processes.

Road tripping season is upon us. Here are 10 indie shops to check out from coast to coast.

Read the full article at Paste.

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Portola Coffee Lab

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Image courtesy Portola

Voted 2015 Micro Roaster of the Year by Roast magazine, Portola Coffee Lab is an Orange County, California, coffee pioneer. Since opening their first retail location five years ago in Costa Mesa, Christa and Jeff Duggan have continued to expand across the county.

Portola has coffee shops in Orange, Tustin and Santa Ana, with locations opening soon in Huntington Beach and Mission Viejo. The flagship Costa Mesa shop includes the roastery and the coffee concept bar, Theorem. We talked with founder Christa Duggan about creativity and cocktail-inspired coffee.

Read the full article at Paste.

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Coffee & Vinyl in Portland, ME

Five Questions about Coffee with Tandem Coffee

espresso dripTandem Coffee Roaster’s first shop in Portland, Maine, was opened in 2012. The charming space includes a roastery and just enough tables to give it a cozy feel. Two years later, Tandem opened a bakery and coffee shop across town. With their freshly-roasted beans, expertly-prepared espresso drinks and malted iced coffee, Tandem has made a name for itself in a small city where coffee is big.

Read the full article at Paste.