The first Revelator Coffee opened in Birmingham, AL, in 2014. Next came shops in Chattanooga, New Orleans, Nashville and Atlanta. Just last year, the company opened its 15,000 sq. ft. roastery in Birmingham.
In this interview with Paste, Meredith Singer, Executive Director of Marketing, and Sarah Kluth, Executive Director of Coffee, discuss sourcing specialty coffee and Revelator’s special brand of Southern hospitality.
Paste: What issues matter to you when sourcing beans for Revelator?
Sarah: Number one, I want the relationship to be mutually beneficial. For some of our coffee growers, what’s most valuable to them is knowing that I’m available to talk about experiments they’re doing on their farm. They get to brainstorm with me because I’ve been on their farm and I see what they want to accomplish and we can work together towards that.
The second thing is looking for high quality coffee. No one who knows agriculture can tell you that you can achieve quality without sustainability. What the soil requires; what the trees require; what the fruit requires — to produce truly beautiful quality, you cannot achieve that without sustainability; you cannot achieve that without loving the Earth and loving the process because if you don’t you’re not going to get good quality.
Then, whatever country we’re sourcing from, we look at the history, and we look at the context and we look at the sense of place. Every place is individual with the soil, with the types of coffee trees, with the types of processing and that all will be expressed in the cup.