Torfi works the Giesen roaster at the Kárastígur shop

Reykjavík Roasters’ new café on Brautarholt has a much edgier feel than the original shop –– a cozy little quaint place on Kárastígur, which since its launch in 2008 has been city favorite.

The new location is a neighborhood just 10 minutes up from the bustling downtown area of 101 Reykjavík, but it has a totally different vibe.

“This neighborhood is kind of raw, but it’s also kind of trendy, and up-and-coming,” says co-owner Ingibjörg (Imma) Jóna Sigurðardóttir. The café’s design matches that industrial aesthetic.

Reykjavík Roasters is a major player in Iceland’s small but mighty coffee scene. Their retail business includes in-store and online sales, and they do wholesale sales to cafés, restaurants, and a few other accounts.

Continue reading →